EDW ADVISING
Your Strategic Partner for Fast, Focused Growth
We partner with founders, CEOs, and venture-backed teams to turn strategy into revenue—fast. Whether you're defining your first go-to-market or scaling an existing one, EDW Advising helps you move from ideas to execution. We help you cut through the noise, focus on what matters most, and move forward with confidence.
How We Help You Grow
Clarify the Opportunity
We start by helping you focus on the highest-impact opportunities—whether that’s refining your value proposition, identifying your ICP, or pressure-testing your early growth strategy.
Strategy and Execution
Once we know where to go, we help you build the right plan to get there—connecting marketing, sales, and operations (or just you and your first hire). Whether you’re an early team or growing fast, we make sure your strategy is built to execute.
Drive Measurable Results
We stay close to the work, helping you test, refine, and deliver results—quickly. From early traction to expansion efforts, we give you the clarity and support to move with confidence.
Client Success Stories
From Stalled Growth to 40% Revenue Increase
A mid-stage EdTech company had plateaued. Revenue was stagnant, positioning was unclear, and growth felt ad hoc. We aligned their GTM across sales, marketing, and operations, optimized pricing and messaging, and supported a market expansion—driving a 40% increase in revenue in just six months.
Scaling Fast, Without Breaking the Business
A high-growth B2C startup was scaling quickly but running into operational bottlenecks. We restructured their revenue operations, introduced scalable systems, and implemented data-driven forecasting—leading to a 25% increase in efficiency and stronger margins.
Fractional Leadership That Unlocked Early Traction
An early-stage startup needed senior growth expertise but wasn’t ready for a full-time hire. As a Fractional CRO, we helped refine their acquisition and retention strategy, clarify their ICP and value prop, and build their early funnel. The result? They landed their first 100 customers with stronger engagement, higher retention, and a clear path to scalable growth.
Breaking into a New Market—and Making It Count
A consumer services company was ready to expand but unsure how to prioritize opportunities. We conducted a focused market assessment, clarified their ICP for the new segment, and built a launch strategy that aligned marketing, sales, and ops from day one. Within three months, they launched into the new market with a clear offer—and unlocked a new revenue stream that now contributes 35% of total sales.
3x Faster
Go-to-market clarity and execution—from strategy to launch in under 90 days
+40% Revenue
Average revenue growth within 6 months of aligned execution support
+35% New Revenue
Generated by identifying and launching into high-potential new markets
Our Services
Strategic Assessment
Get clear on what to build, who to serve, and where to focus next. Whether you're just getting started or refining your strategy, we help you align your vision with a plan for sustainable growth.
Best for companies that are:
Defining their product, customer, or go-to-market strategy
Looking to validate positioning or refine their value proposition
Facing stalled or inconsistent growth
Struggling to align across sales, marketing, and product
Scope & Deliverables:
Market & Customer Discovery
ICP + Value Proposition Definition
Early Go-to-Market Strategy
Positioning & Messaging Framework
Strategic Growth Roadmap
2-4 weeks | fixed fee
Planning & Execution
With a clear strategy in place, the next challenge is executing it—effectively, efficiently, and without losing momentum. Whether you’re launching your first go-to-market or scaling what’s already working, we help turn vision into traction by aligning priorities, people, and systems.
Best for companies that are:
Ready to turn strategy into structured execution
Launching or refining their go-to-market
Building their first systems for growth
Struggling to keep teams and priorities aligned
Scope & Deliverables:
Strategic Growth Plan with focused initiatives
Execution Framework to support alignment
Milestones and Metrics to track what matters
Bi-weekly progress reviews + on-demand decision support
2-3 months | fixed fee or monthly retainer
Business Transformation
Growth brings change—but not always clarity. Whether you're scaling quickly, rethinking your model, or navigating internal shifts, we help you lead through complexity with a clear plan, aligned leadership, and the structure to scale sustainably.
Best for companies that are:
Experiencing rapid growth or scaling beyond their current systems
Restructuring teams or introducing new leadership
Evolving their business model, pricing, or positioning
Preparing for a fundraise, acquisition, or major operational shift
Scope & Deliverables:
Leadership alignment around priorities and decision-making
Operating model to support scale
Go-to-market realignment for new strategies or markets
Change management planning
Strategic advising during key transitions
6 months – 1 year | customized pricing
What Sets Us Apart
End-to-End Alignment – We connect strategy, marketing, sales, and operations—so execution actually delivers.
Insights Over Assumptions – Every move is grounded in real data and market context, not guesswork.
Proven Results – From early traction to expansion into new markets, our work consistently leads to faster execution, stronger customer engagement, and measurable business results.:
See how we help companies grow—faster, smarter, and with more clarity.